A keel is a structural component of a ship or boat, running along the centerline from the bow to the stern, that provides stability and helps prevent capsizing. It acts as a counterweight to the lateral forces generated by wind and waves, helping to maintain the vessel’s balance and stability.

A strong digital marketing strategy acts like a ship’s keel, offering stability and avoiding capsizing in the rapidly changing digital environment. Just as a keel balances a ship’s lateral forces, a well-planned digital marketing strategy balances the challenges faced by businesses, enabling them to navigate the digital world with success and ease.